The World Needs You.
This is a rather serious email from the Brand Doctor about a very serious subject. It may not sound serious to you but, it is. It’s...
Feelings, Status & Connection: Our Reasons For Buying
Scenting the soap doesn’t make it more effective in fighting germs. But you might decide to purchase the scented option because you...
Time to Make the Donuts
I grew up in a very small town of a little more than 1,000 residents. One of the best things in this tiny, no-stoplight town, was the...
Nothing Ventured, Nothing Gained.
If you read history or, like me, watch it reenacted in film and TV, you know the signers of the Declaration of Independence took...
The “I” Factor.
I was delivering a presentation to a group last week on the topic of crafting a solid marketing message, as this comes up a lot. One of...
Smile. You're Healthy Enough To Be Here.
A few months back, as I was waiting to begin another tough workout at Orange Theory, my coach Rebecca, was giving her introductory spiel...
A Lifetime of Marketing
When it comes to branding and marketing, we have a lot of opinions. Some of the ones I often hear are: “Marketing doesn’t work.” “All I...
You're Not Supposed to Have All The Answers.
Many solopreneurs think that because they have chosen to do business on their own, they should have all the answers. They believe in...
The Grass is Greener Where You Water It.
I talk with many business owners each week who are struggling to find their way. They’re all frustrated by the same things: Their ideas...
Doing Good: It’s Good For Business
From left to right: Emilie and Tony at a recent Habitat for Humanity work day; Emilie after packing and donating 54 shoe boxes for...
