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This is a rather serious email from the Brand Doctor about a very serious subject. It may not sound serious to you but, it is. It’s killed off the dreams of many entrepreneurs. It’s squashed very solid, if not groundbreaking, products and services.

It’s the reason comp...

Scenting the soap doesn’t make it more effective in fighting germs. But you might decide to purchase the scented option because you believe you smell better because your soap smells better. The rational value of your product may be different from the reasons people buy...

I grew up in a very small town of a little more than 1,000 residents. One of the best things in this tiny, no-stoplight town, was the bakery. It was run by an older couple, Mr. and Mrs. Engels, and the screen door made a satisfying “thwap” when it closed behind you. In...

If you read history or, like me, watch it reenacted in film and TV, you know the signers of the Declaration of Independence took tremendous risks I am grateful to those that struggled for our nation’s freedom. And I want to celebrate this important day by exploring the...

I was delivering a presentation to a group last week on the topic of crafting a solid marketing message, as this comes up a lot. One of the most difficult tasks we have as business owners is putting ourselves in the shoes of our customers.

Sonder is the realization tha...

A few months back, as I was waiting to begin another tough workout at Orange Theory, my coach Rebecca, was giving her introductory spiel to the class when she interrupted herself to say, “Smile. You’re healthy enough to be in this class.” To which I grinned from ear to...

When it comes to branding and marketing, we have a lot of opinions. Some of the ones I often hear are:

“Marketing doesn’t work.”

“All I need is word-of-mouth.”

“Instagram is where it’s at.”

I would like to point out the origins of these opinions. They stem from a lifet...

Many solopreneurs think that because they have chosen to do business on their own, they should have all the answers. They believe in being an army of one and look only to themselves to answer any question relating to their sales, marketing or business development.

It’s...

I talk with many business owners each week who are struggling to find their way. They’re all frustrated by the same things: Their ideas aren’t catching on quickly enough; prospects can’t or won’t afford their services; leads not coming through their websites. They’re l...

From left to right: Emilie and Tony at a recent Habitat for Humanity work day; Emilie after packing and donating 54 shoe boxes for Operation Christmas Child; A happy lil’ shoe box recipient in Mexico.

For many of us, we set out to become business owners in order to make...

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