Clarity of Message
Oh, the holiday pressures this week: Valentine’s Day, Presidents’, Fat Tuesday and Ash Wednesday. So many messages: love, leadership, overindulgence, sacrifice...It’s confusing. So, let’s discuss clarity of message—and more importantly—do you have it? Perhaps you’ve wallpapered overtop your product or service with a long list of features and benefits. Instead, use only the words needed to prompt action—no more, no less. Don’t confuse employees and prospects with extraneous me
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