I attended a business marketer’s luncheon last week at which industry guru Andy Sernovitz was the speaker. He spoke about honest marketing—a radical concept, huh? Except it does seem to be more novel than I first thought. Andy gave the example of Nokia’s commercial for the new Lumia smartphone which features image-stabilizing functions. In it a young couple is in the shaky situation (for a camera) of riding bikes and taking video. The commercial shows side by side footage wit