You may have heard Maker’s Mark announced they would be lowering the proof of their whiskey from 90 to 84 in response to supply constraints. You see, there’s been more demand for whiskey these days, and since it takes years to age, Maker’s Mark can’t simply produce more whiskey right away to keep up with demand. Hence, they decided to “create” more whiskey by watering it down, rather than subjecting customers to shortages. Maker’s Mark insisted there would be no perceptible d

I’ll get right to the point. Branding is a powerful way to showcase your business offerings. If you’re not employing branding techniques yet, here are three tips to get you started. 1. Know where you stand. I sat next to a woman at a luncheon this week that agreed with everything that her table-mates said. We were in a lively discussion with several different and conflicting points of view. After each person stated their opinion, she would say, “I agree with that.” I forgot a