
Marketing is a contact sport
I was talking with a client when she voiced something so many of us desire in our own businesses, "Once people get to know me, they like me and want to work with me. I just want them to get to know me faster." A marketing method for this does indeed exist. It's called touchpoints or marketing touches. A touch happens anytime a potential customer comes in contact with you or your brand. It can happen in a multitude of ways. A prospect might meet you face-to-face (touch), visit