“You have $10,000 to spend on marketing. How do you use it?” This is the question posed to Inc’s 5000 honorees in the latest issue of the magazine. I found both the question and the answers fascinating. One owner recommended spending it all on social media; another said direct mail. Still another said she would spend it on a logo and branding. My favorite answer was this one, “First, look at internal data about your customers. Using that, develop specific customer identities.