Marketing can be nebulous. A fragile thing, that caught in the winds of time can make us look foolish or insensitive. Often, the marketing beast is feared by business owners who toss money at its gaping mouth, in hopes the marketplace won’t eat them alive. Business owners, who are used to having all the answers, approach it as an adversary at first. A necessary evil. “I won’t let it take me!” they say, bootstrapping themselves to social media and never-ending hours of content