I was having coffee with a colleague a few weeks ago when she asked me, “This is probably a stupid question but, do Calls To Action really work?” First of all, that is the opposite of a dumb question. Without understanding why or how CTAs work, it’s hard to know what to do with them in your marketing. Yes, they work VERY well. Emails with a single call-to-action increased clicks 371% and sales 1617%. However, 70% of small business websites lack even one call to action. Ooh, t