Not to put too fine a point on it, businesses fail because they run out of cash or the founder gives up. However, the cracks in the foundation start long before that happens. Here’s the top 3 problems that ultimately lead your company to failure. 1. Not being in touch with your customer In order to have real proof of concept, you need to have real relationships with your ideal clients. This is about having conversations—deep ones. Your customers’ values, their pain points and

Sometimes it may feel like our customers don’t understand our brand message. It is so important to tune in to our customers’ perceptions and needs so that we can speak the same language! Here are 3 keys to a strong brand message to get you in the same mindset as your customers: 1. Simplify The reality is, what sounds simple and straightforward to us, is not simple or straightforward to our customers. If your customers don’t understand you, they don’t buy from you. If you can’