Ever wished you could have a re-do of that first encounter with someone? Maybe you forgot to take a stray bobby pin out of your hair. Or you were just coming from a sweaty workout at the gym and had pit stains. It’s the same for business. An enormous percentage of your perceived value is tied up in that first encounter, whether it’s someone looking you up online or being handed your business card. How can you stack the odds in your favor for a great first impression? First Im

Are you a leader in your industry? Want an audience of raving fans that hangs on every word you write and shares your expertise with everyone they know? Then Content Marketing may be just the missing piece in building your sales empire. Content marketing (newsletters, blog posts and articles) is a great way to share your expertise and get your name out there. Creating, publishing and distributing content to your target audience can be an excellent marketing strategy to increa

The light bulb moment: There’s nothing more rewarding than that moment when the people you are working with—whether it’s students or clients—get it. I was teaching my Branding for Small Business class the other night when one of my students observed, “It sounds like you’re telling us to just be super clear in our message.” I give him an A+ for that insightful comment. The Tower of Babble Mixed messages and mysterious elevator pitches have reached near epidemic levels to the p

Last week, I outlined the first of two methods that are a must-have in your marketing plan in order to achieve explosive sales in 2019. I appreciated hearing that many of you found it to be “hugely helpful” information. Today, we dive into Part 2 of This Is How We Market. 2. Show Up. here are people who are looking for what you provide. People who need goods and services just like the ones you’re offering. But, are they finding you? Or are they finding your competition instea

It’s a beginning of a brand-spanking new year. Hot diggety! I rang in 2019 by meeting with one of my clients about her functional medicine practice. She admitted to feeling overwhelmed and lost when it comes to marketing. What should she be focusing her limited time on? First off, my client identified her goals for the new year, which highlighted an increase in business. But how can there be an increase in business without formulating a marketing plan? If you haven’t done thi