Why Stock Photos Are Killing Your Brand.
It’s not hard to understand why we have come to rely so heavily on stock photos over the last two decades. Stock photos are easy to find and free or relatively cheap to use. I urge you, for the love of all things beautiful in this world, please stop using stock photography. Here’s why. 1. It’s cheesy and repetitive. If you are thinking about using a particular photo, chances are that image, or something similar, has already been used by dozens of other businesses. In fact, yo
Permission To Land...In Your Inbox
I was talking to a prospective client this morning who was taking the typical shotgun approach to marketing her business. She’s spreading herself thin across all kinds of social platforms plus a number of other avenues. She admitted to spending 6-8 hours a day on business development and very little time on client work. She wanted to know where to focus her time in order to maximize her sales opportunities. Honestly, she seemed nonplussed by my unsexy advice which I will shar
People often ask me what’s the secret to getting the full attention of their target market. “How do I get noticed above all the noise of other advertisers?” After all, the market place is getting more and more crowded by the minute. How do I stand out? How do I rise above the noise? Being Ignored On average, we are exposed to 10,000 branding and marketing messages per day. It’s a staggering number. You can conclude for yourself that most of these are ignored. We simply block
Busy vs Focused.
Remember those goals and new year’s resolutions you made not so long ago? Well, how are they going? Are you keeping them on track, or have you instead been put-upon with projects, problems and email requests? #firstworldproblems I get it. Everyone wants to feel busy. It helps us feel self-worth and importance. It gives meaning to our lives. And in an era when our occupations often have little to do with actual living, (ie gathering food, finding shelter), it can be difficult