Smile. You're Healthy Enough To Be Here.
A few months back, as I was waiting to begin another tough workout at Orange Theory, my coach Rebecca, was giving her introductory spiel to the class when she interrupted herself to say, “Smile. You’re healthy enough to be in this class.” To which I grinned from ear to ear. You see, eleven years ago, like many entrepreneurs, I started my business on a wing and prayer. But I also had a secret. I was seriously ill. After a few years and some major medical tourism, I finally had
A Lifetime of Marketing
When it comes to branding and marketing, we have a lot of opinions. Some of the ones I often hear are: “Marketing doesn’t work.” “All I need is word-of-mouth.” “Instagram is where it’s at.” I would like to point out the origins of these opinions. They stem from a lifetime of subjection to marketing. On average, we are exposed to 10,000 branding and marketing messages per day. It’s a staggering number. I don’t have that many opinions about rocket science. That’s because my exp