Scenting the soap doesn’t make it more effective in fighting germs. But you might decide to purchase the scented option because you believe you smell better because your soap smells better. The rational value of your product may be different from the reasons people buy it. One of my clients has developed an excellent product that solves a specific problem on the equipment farmers use to plant seeds. This new product is also way easier to install and replace than the original

I grew up in a very small town of a little more than 1,000 residents. One of the best things in this tiny, no-stoplight town, was the bakery. It was run by an older couple, Mr. and Mrs. Engels, and the screen door made a satisfying “thwap” when it closed behind you. In moments, you were engulfed in the scent of freshly baked bread. The Bismarks were legendary. Mrs. Engels was all business at the counter, taking orders and exchanging donuts for dollars. Mr. Engels was in the b

If you read history or, like me, watch it reenacted in film and TV, you know the signers of the Declaration of Independence took tremendous risks I am grateful to those that struggled for our nation’s freedom. And I want to celebrate this important day by exploring the very nature of risk—the possibility of loss. After all, the signers’ failure would have had personal impact—imprisonment or death, along with a collective impact on America: no independence. Their risks rewrote