Being mediocre costs money because average doesn’t stand out. If we do  mediocre work, why would anyone seek us out? It’s mediocrity – the failure to create a strong brand niche when you could have, and you should have – that is so very expensive.


Brand is reputation....

I sometimes get distracted easily. My husband calls this “playing air guitar”. Say I’m typing an email at the same time he’s telling me something important, chances are one task gets more attention. Which means I am “playing air guitar” to one of the tasks. My email mi...

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Feelings, Status & Connection: Our Reasons For Buying

July 31, 2019

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