It’s not hard to understand why we have come to rely so heavily on stock photos over the last two decades. Stock photos are easy to find and free or relatively cheap to use. I urge you, for the love of all things beautiful in this world, please stop using stock photogr...

I was talking to a prospective client this morning who was taking the typical shotgun approach to marketing her business. She’s spreading herself thin across all kinds of social platforms plus a number of other avenues. She admitted to spending 6-8 hours a day on busin...

People often ask me what’s the secret to getting the full attention of their target market. “How do I get noticed above all the noise of other advertisers?” After all, the market place is getting more and more crowded by the minute. How do I stand out? How do I rise ab...

Remember those goals and new year’s resolutions you made not so long ago? Well, how are they going? Are you keeping them on track, or have you instead been put-upon with projects, problems and email requests?

#firstworldproblems

I get it. Everyone wants to feel busy. I...

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