A few months back, as I was waiting to begin another tough workout at Orange Theory, my coach Rebecca, was giving her introductory spiel to the class when she interrupted herself to say, “Smile. You’re healthy enough to be in this class.” To which I grinned from ear to...

When it comes to branding and marketing, we have a lot of opinions. Some of the ones I often hear are:

“Marketing doesn’t work.”

“All I need is word-of-mouth.”

“Instagram is where it’s at.”

I would like to point out the origins of these opinions. They stem from a lifet...

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