Scenting the soap doesn’t make it more effective in fighting germs. But you might decide to purchase the scented option because you believe you smell better because your soap smells better. The rational value of your product may be different from the reasons people buy...

I grew up in a very small town of a little more than 1,000 residents. One of the best things in this tiny, no-stoplight town, was the bakery. It was run by an older couple, Mr. and Mrs. Engels, and the screen door made a satisfying “thwap” when it closed behind you. In...

If you read history or, like me, watch it reenacted in film and TV, you know the signers of the Declaration of Independence took tremendous risks I am grateful to those that struggled for our nation’s freedom. And I want to celebrate this important day by exploring the...

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Feelings, Status & Connection: Our Reasons For Buying

July 31, 2019

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