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To discuss your logo, business card, web design, or brand strategy needs, contact us at

303-246-5358

or via email.

 

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 © 2014-2019 by Imago Visual

No one is ever going to tap you on the shoulder and tell you, "It's YOU! You are the anointed one that can have a successful, profitable business. All of your efforts will be rewarded. You will never fail."

 

In PE, I was never picked. I wasn't chosen by the team captain...

When I was a kid, I was not interested in learning to read. Here's an excerpt from an earlier newsletter.

 

In 1st grade, I found that learning to read was difficult and resulted in hyperventilated breathing between words. “And [gasp] the [gulp] p-p-purple [pant]...” I d...

It’s funny…I can’t tell you how many times I’ve heard some version of “this could turn out to be a long-term opportunity if you….”

 

discount your services.
do it our way.
work really, really hard.
play your cards right.
do the work pro bono.
pass our secret test.

 

Don’t...

As I was walking to the bus after kindergarten, a woman stopped my sister and me: “Are you two twins?” she asked. As pleased as punch, I answered, “Yes!” My sister, who is 3 years older than me, said emphatically, “No!”

 

At the age of 5, I was delighted to look exactly...

You may have heard Maker’s Mark announced they would be lowering the proof of their whiskey from 90 to 84 in response to supply constraints. You see, there’s been more demand for whiskey these days, and since it takes years to age, Maker’s Mark can’t simply produce mor...

Oh, the holiday pressures this week: Valentine’s Day, Presidents’, Fat Tuesday and Ash Wednesday. So many messages: love, leadership, overindulgence, sacrifice...It’s confusing.

 

So, let’s discuss clarity of message—and more importantly—do you have it? Perhaps you’ve wa...

Born and raised in central South Dakota, at age 16, I spent the summer in California with relatives. It also involved watching their young children 5 days a week—but that’s a different story entirely. 

One hot day in August, we took a trip to the Oakland zoo. It was lun...

“I have a dream that my four little children will one day live in a nation

where they will not be judged by the color of their skin but by the

content of their character.” —Martin Luther King, Jr

 

I think the best definition for content of character is: “what you do when...

It should come as no surprise that I like typography. Most designers have a certain affection for letter forms. In fact, I’d like to create my own typeface someday. But I haven’t always liked to read. In 1st grade, I found that learning to read was difficult and result...

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Feelings, Status & Connection: Our Reasons For Buying

July 31, 2019

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