You may have heard Maker’s Mark announced they would be lowering the proof of their whiskey from 90 to 84 in response to supply constraints. You see, there’s been more demand for whiskey these days, and since it takes years to age, Maker’s Mark can’t simply produce mor...

The experience gap is the difference between expectation and reality. Expectations are set by individuals and businesses every day; with the products we use, the services we pay for, the food we eat, the events we attend, etc. And often we are left with a negative expe...

Born and raised in central South Dakota, at age 16, I spent the summer in California with relatives. It also involved watching their young children 5 days a week—but that’s a different story entirely. 

One hot day in August, we took a trip to the Oakland zoo. It was lun...

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