I recently organized a fundraiser for a friend with breast cancer. What I didn’t realize initially was just how much of my marketing and sales skills would be involved in putting together such an event. The lessons for business have been quite an eye-opener for me.



The experience gap is the difference between expectation and reality. Expectations are set by individuals and businesses every day; with the products we use, the services we pay for, the food we eat, the events we attend, etc. And often we are left with a negative expe...

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Feelings, Status & Connection: Our Reasons For Buying

July 31, 2019

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