Being mediocre costs money because average doesn’t stand out. If we do mediocre work, why would anyone seek us out? It’s mediocrity – the failure to create a strong brand niche when you could have, and you should have – that is so very expensive.
Over the past few months, I’ve been helping my friend move into her new house. Our most recent project: primer and paint the 6 foot privacy fence surrounding the yard. (Yes, this is a very good friend. And no, I won’t help you move.)