I’ll get right to the point. Branding is a powerful way to showcase your business offerings. If you’re not employing branding techniques yet, here are three tips to get you started. 


1. Know where you stand.

I sat next to a woman at a luncheon this week that agreed with...

As business owners, we have a great deal of passion surrounding what we do. But often, it’s difficult for that same passionate owner to tell their story to customers or employees. We are too close to our own businesses that we can’t see it from an outsider’s perspectiv...

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Feelings, Status & Connection: Our Reasons For Buying

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