Faker, faker...money maker?
I attended a business marketer’s luncheon last week at which industry guru Andy Sernovitz was the speaker. He spoke about honest...
Why looking the same costs you money
If you are competing on price, it means your customers can’t tell the difference between you and Brand X. If clients are asking you to...
Why clever is overrated
So often advertisements try to gain attention with a crazy headline or a ‘cool’ photo that has nothing to do with the product or service....
