The Snowball Effect
'Tis the season to plan parties and events, but it’s also the time to plan for next year. That means looking at your budget and making big decisions that will either help or hurt your business. Before you draw a red X through your marketing budget and eliminate it, I want to share a true story with you. I call it, The Snowball Effect.
My client’s sales growth had stagnated. They tapped out the sales from referral and word-of-mouth. They had cleaned up on trade shows. How could they reach new customers? We knew the client’s product was superior to its competitors, but we were competing with industry giants with budgets hundreds of times larger.
How do you open up a market? How do you find customers who can’t find you? How did we triple new customers in 9 months?
It wasn’t a platform or a tactic. It wasn’t a scheme or a campaign. It wasn’t a shortcut and it certainly wasn’t copying the competitors.
It was honest, hard-working marketing. We took a comprehensive approach that included branding, SEO, and targeted messaging. It was an idea, which became a plan, which was carefully executed, and tracked...and SUCCESS! My client tripled new customer acquisitions in 9 months! That’s how you get a snowball effect.
Good marketing that moves the needle is never a one-time deal. It takes an ongoing, multifaceted approach. That’s how my client got results and it can work for you too.
I hope this story helps you to be intentional about making room in your budget for honest, hard-working marketing, as you plan for your company’s future successes!
Are you planning on growing your business next year?
Getting more clients?
Increasing your revenue?
It’s the season of giving. Give yourself a marketing budget to let your future customers know all the reasons why your product/service is superior.
Get on track for 2019.
If you’re ready to move forward, I’ve got the best gift for you!
What you get:
- 1 custom photo shoot
- 3 branded holiday social posts
- A holiday card to share with all your customers, friends, and family.
Hurry! This offer is only available to the first 10 businesses who bust-a-move and sign up!
Email me now to get signed up!
This is a wonderful time of year, but it’s also the busiest time of year. I know exactly what you’re thinking…"I don’t have time for this!" Not to worry! We do the work so you don't have to! Plus, you'll look brilliant!