I talk with many business owners each week who are struggling to find their way. They’re all frustrated by the same things: Their ideas aren’t catching on quickly enough; prospects can’t or won’t afford their services; leads not coming through their websites. They’re looking for quick fixes to long-term marketing problems, instead of going through the process that will lead them to success.
Are you looking for a quick fix? Frankly, most people are. The problem is, after twenty years in marketing, I’ve yet to find one.
Everyone has heard the expression, “The grass is always greener on the other side of the fence.” It’s about how things always seem better from the outside. Other people seem to be in a better situation than you are in even when that isn’t the case. Studies show people are more depressed after spending time on social media. It’s the comparison game—not being happy with your own situation, and instead, wanting what someone else has.
I’m here to tell you, The grass is greener where you water it. This is another way of saying what you focus on grows. One way of watering the grass is by implementing a marketing plan and sticking to it. Utilize a consistent marketing strategy. Show up—and keep showing up. Every single overnight success was years and years in the making.
Often we can’t see our own success. We measure against the horizon instead of seeing how far we have come. Success is somewhere in the distant future; never right now.
I’m here to tell you the grass is already greening up quite nicely where you are. In your own yard. And if you want it to be greener, then you should add some marketing water.
Pull up those weeds of wanting a quick, easy, inexpensive fix that doesn’t exist! Imago Visual makes the grass stay nice and fresh all year long when you invest in your marketing! It’s not going to be quick fix, but it will be an investment in you that pays off. Partner with Imago Visual today for your marketing needs.